| Job Description |
Overview of the role and responsibility:
- To manage the overall communications and public relations related work for the School
- To assist the larger brand building effort by strategic use of communication and PR
Specific responsibilities:
- Communications:
- Anchor the process of content creation, design and production of all collaterals, both online and offline (brochures, flyers, emailers, advertisements and others), and be the point person to support other team members in producing content for internal or external communication
- Monitor and ensure the consistency and quality of communication and content that appears in any media, collateral or channel of external or internal communication
- Work with professional bloggers and writers to create good quality content in the form of blogs, articles and other such media
- Develop and steer the digital communications strategy for the school utilizing new media and digital platforms for effective communications and outreach
- Set up and manage internal communication platforms/channels/collateral that will ensure that all internal stakeholders (faculty, students, alumni, donors, founders, partner institutions) are aware of latest developments in the school planning and operations
- Public Relations:
- Engage with the partner PR Management firm to:
- Drive and ensure that strategic objectives and plans pertaining to PR are executed and achieved in a timely and effective manner
- Track the performance of the PR firm by leading review meetings
- Provide the required support in the form of drafting press releases, coordinating meetings between the School representatives and those from the media
- Lead the planning and execution of media/press events across different cities involving founders, faculty and representatives from the partner institutions
- Build institutional level relationships with journalists, influencers and opinion makers by facilitating regular meetings between them and the key stakeholders of the School
- Others:
- Work with external vendors and partners for development and production of marketing collaterals like brochures, ads, prospectus, presentations, website, online ads and so on, as required
- Stay abreast of the new developments and techniques to enhance the effectiveness of communication and content produced for and by the School
Prior experience and credentials:
- Four to five years of experience in communication management
- Prior experience in managing the function and leading a small team will be preferred
- A degree in liberal arts or allied disciplines like Writing, Mass-communications, English and Journalism from a leading academic institution in India or abroad
Qualities desired:
- Strong writing and communication skills
- Ability to work in and manage the uncertainties inevitable in a start-up like environment
- Interest in brand building and the education sector
- Passion for the domain of education and developing new institutions
- Intellectual curiosity and commitment to learn
- Respect for individual voice and ideas in a diverse environment
Specific technical skills preferred:
- Organizing and executing projects efficiently, archiving, record keeping
- Awareness and understanding of the type of content required for for high quality academic institutions and its internal and external stakeholders – students, recruiters, partners, internal team members, faculty and so on
- Knowledge of reading and mapping insights from social media channels and google analytics
- Proficiency in using new media platforms for effective communication
Compensation:
- Commensurate with experience and potential
- Range of 7-9 lacs pa
Please note:
- The responsibilities may require occasional travelling within the country
How to apply:
- Please send your CV and a note of on ‘why you would like to take up this opportunity’ (word limit: 500 words) to bhakti@ccs.in. You can address your queries, if any, to the same email address
Process of selection:
- Short-listing followed by a brief Skype/Telephonic interview
- On-the-spot writing, review of writing portfolio followed by in-person interview
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