X
Ready to work on Real Public Policy Challenges

Apply Now for the ISPP PDM Programme | Final Admission Assessment Round: 3–5 July 2026

Close

Improving the Swachh Bharat Mission through behavioural interventions

The Swachh Bharat Mission (SBM) was initiated in 2014 to achieve universal sanitation coverage. The cleanliness drive aimed to make citizens health-conscious by providing financial incentives for solid/liquid waste management (SLWM), toilet construction, technical assistance, and capacity building (Aijaz, 2017). The Swachh Bharat Mission has successfully executed its target of toilet construction with about 99%… Continue reading Improving the Swachh Bharat Mission through behavioural interventions

×

Cheistha Kochhar Nudge Awards

Celebrating ethical behavioural innovations improving lives across India.

Apply Now